The Uncertain Future

The Clash of the Titans

In the past week the world has lost one of the greatest visionaries of the century ,the man who gave a new prefix to the most important and controversial biblical fruit is no more.His death in more than one ways marks the end of an era and the begining of a new one.But in this new age of networking the battle for the control of the web world continues.Microsoft has its well defined and limited resource base its software applications will be limited and users almost constant its bing search engine is way out of league with google and so is the windows moblie software in comparison to the android.So let me name the players of this game Facebook,Google,Amazon and Apple.Yes though you may not agree with me apple has huge potential eventhough it has lost its founder its arsenal is potent enough to bounce back in the league its capture of the smartphone market will pave the way for the future expansion in the webworld in an unprecedented manner.

For now let us concentrate on the holy trinity Google,Facebook and Amazon.Each one controls a specific part of the cyberworld which affects each of our lives in more than one ways some perceptible some not so apparent.Google the search engine giant and the mailing mogul.Facebook the Sultan of Social networking and Amazon the leader in consumer products.Google has recently posed quite a veritable threat to Facebook's monopoly of the social networking market with the launch of its own site Google+ as most of you are well aware of this.Facebook on the other hand has taken a bite out of google's adsense and adwords pie by deflty alloying ads of the social network and with the launch of the Timeline in the f8 conference it is poised to take on Google.Amazon the pioneer in maketing advertisement and delivery of consumer products has decided to ruffle some feathers with its “Kindle fire” which is a direct challenge to the ipad.Neither facebook nor Google have any maketing faculties like Amazon.While Amazon does lacks the social network as well as the search abilities which would have offered it a complete control of the web world.

While it will be difficult for Amazon to match the “Googlebot” its not impossible.If it manages to do that then it may dream to becoming close to the Supreme commander of cyberspace.Google needs Amazon's marketing skills and Facebook's 800 million population.While facebook needless to say need needs them both.Thus the future belongs to the one who can harness and integrate these three things.

Its Zuckerberg's genius against Sergey and Larry's ingenuity coupled with Jeff Bezos business acumen.The trio know very well that they are the future of the webspace until some dexterous dark horse comes along to change the battle topsiturvey.Apple on the other hand is a sleeping giant in this regard and much will depend on how well it can “Cook” its products and expand in the market with its new CEO.

There are several new startups which also have a footprint on the internet zygna,brightwurks,twitter,icloud computing services are to a name a few,with the rapid advance of cloud computing the companies are incorporating this developing technology as we have seen with apple and amazon.

For us the users its a wait and watch game to see who wins the big batlle and claims its foothold on the web arena.But we have a hand in deciding our the future as well because in the end its all upto the people to decide and that is one question which only time can answer.